Exotic Car Marketers: Present Your Own On-Track Driver School and Practice Day for Your Clients and Prospects: Give Your High Performance Customers a Chance to Exercise Their Cars... A safe and exciting on-track driver school and practice day on a real road racing course can be a major attraction for your key customers. It's a chance to learn to drive their vehicles the way they were designed to be used, and then practice their driving skills for the better part of the day. But this kind of event is a whole lot of work to organize and staff if you handle it in-house. Let Speed Merchants Ltd present an event that will reflect well on your organization and give your customers an unforgettable experience, while providing another profit center for your business. The Speed Merchants Ltd team puts over 100 years of track event organization and driver training experience on your side. SML can give you a turn-key event, tailored to your wishes. Or we can handle only those parts of the day you do not wish to handle. An on-track day starts with instruction - a ground school first, and then tail-chase laps to show the drivers the safe way around the course. Riding instructors provide the steep learning curve that your Type A clients will appreciate. Then small groups take to the track for practice sessions for the rest of the day. Very few drivers will complain about not enough track time! At the end of the day you may wish to host a party or dinner and present certificates of achievement or photo plaques to your drivers. This is an excellent opportunity to bond with your best customers, making your relationship with them much more than a purely business one. An on-track day can generate substantial revenue for your business, too, first through your service and parts departments as customers prepare their brakes, drive trains, suspension and tires for track duty, then from participation fees. You may even be able to get suppliers to sponsor various activities, providing another source of income. For details on how you can have your own customer pleasing on-track outing, contact Speed Merchants Ltd. |
Exotic Car Marketers: Present Your Own On-Track Driver School and Practice Day for Your Clients and Prospects: Give Your High Performance Customers a Chance to Exercise Their Cars... A safe and exciting on-track driver school and practice day on a real road racing course can be a major attraction for your key customers. It's a chance to learn to drive their vehicles the way they were designed to be used, and then practice their driving skills for the better part of the day. But this kind of event is a whole lot of work to organize and staff if you handle it in-house. Let Speed Merchants Ltd present an event that will reflect well on your organization and give your customers an unforgettable experience, while providing another profit center for your business. The Speed Merchants Ltd team puts over 100 years of track event organization and driver training experience on your side. SML can give you a turn-key event, tailored to your wishes. Or we can handle only those parts of the day you do not wish to handle. An on-track day starts with instruction - a ground school first, and then tail-chase laps to show the drivers the safe way around the course. Riding instructors provide the steep learning curve that your Type A clients will appreciate. Then small groups take to the track for practice sessions for the rest of the day. Very few drivers will complain about not enough track time! At the end of the day you may wish to host a party or dinner and present certificates of achievement or photo plaques to your drivers. This is an excellent opportunity to bond with your best customers, making your relationship with them much more than a purely business one. An on-track day can generate substantial revenue for your business, too, first through your service and parts departments as customers prepare their brakes, drive trains, suspension and tires for track duty, then from participation fees. You may even be able to get suppliers to sponsor various activities, providing another source of income. For details on how you can have your own customer pleasing on-track outing, contact Speed Merchants Ltd. |
